LoweDown Blog.
Insights on issues impacting the investment industry.
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From referrals to systems: what modern advisor marketing requires
Organic growth at wealth firms historically was built on referrals. That era isn’t over, but it’s eroding – particularly with younger clients who are far…
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The news embargo: a real-time case study
Ron Carson’s embargoed announcement prompts some thoughts from PR pro Jody Lowe on how to manage a big story.
Lessons from the trenches: what to expect when you are asked to attend media training
Lowe Group training is designed to keep you from going rogue so Marketing and Sales can leverage your media appearance.
On compliance and media interviews: How a well written media policy helps investment firms avoid pitfalls
Mutual fund, ETF managers benefit from guardrails on citing holdings, quoting performance, and repurposing media mentions.
Why’d you do that to our news release?
Surprised about the edits PR professionals make to news announcements? Here’s why we do some of what we do.
Eight takeaways for a successful media event
Pulling off a successful media event can be difficult with journalists’ busy schedules, desire for a scoop, and the remote work era. We share 8 tips.
Bottom-up stock pickers: You, too, can tell your story to a media focused on today’s top performers
Lack of a macro view doesn’t preclude you from getting media attention.
Meet the team: An interview with Greg Joslyn
Up close and personal with Lowe Group’s Principal & Executive Vice President, Media Relations
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