LoweDown Blog.
Insights on issues impacting the investment industry.
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Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
On compliance and media interviews: How a well written media policy helps investment firms avoid pitfalls
Mutual fund, ETF managers benefit from guardrails on citing holdings, quoting performance, and repurposing media mentions.
Why’d you do that to our news release?
Surprised about the edits PR professionals make to news announcements? Here’s why we do some of what we do.
Eight takeaways for a successful media event
Pulling off a successful media event can be difficult with journalists’ busy schedules, desire for a scoop, and the remote work era. We share 8 tips.
Bottom-up stock pickers: You, too, can tell your story to a media focused on today’s top performers
Lack of a macro view doesn’t preclude you from getting media attention.
Meet the team: An interview with Greg Joslyn
Up close and personal with Lowe Group’s Principal & Executive Vice President, Media Relations
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