LoweDown Blog.
Insights on issues impacting the investment industry.
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Before & beyond the launch: PR helping ETF sponsors cut through the noise when introducing share classes and active strategies
Key Takeaways: The SEC’s preliminary approval for dual share class ETFs opens doors for innovation communications around future launches ETF sponsors should focus on early…
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Interviews by email? Not always a good idea
Making a bigger investment in time and connection leads to richer, more engaged interviews.
Uh-oh, your 2025 market outlook’s already out of date
Key takeaways: The markets have reacted to the unprecedented wave of policy actions from the new Trump administration Some asset managers have already moved to provide updates to their market…
The crisis communications toolkit for investment firms
Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
Negative media coverage: how to respond
Hang in there, that’s just one story. Telling more stories will help broaden out and complete the picture of your firm
Insider’s list of investing podcasts [November 2024 update]
The latest update to the Insider’s List of Investing Podcasts includes 10 new titles.
Industry awards: apply or not?
A colleague once received an email from an awards organization announcing that their client had won an award titled “Best Asset Manager in Wisconsin.” The…
The New York media trip: Taking investment pros on the road
Your market strategists and rockstar portfolio managers frequently get to New York where many in the financial media live and work. Taking advantage of their…
Best practices for sharing news releases
Take every opportunity to leverage the impact of your firm’s news.
Get the hit: 11 tips to land broadcast appearances
Advice from a PR expert on how to score with financial news and podcast networks.
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