LoweDown Blog.
Insights on issues impacting the investment industry.
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Embracing an AI native financial communications effort
Key Takeaways: AI is transforming financial communications by automating research, media outreach strategies, and content planning to boost productivity. Human oversight is vital to ensure authenticity, accuracy,…
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5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.
Updated: Crisis communication tips from Teddy Roosevelt
What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.
Meet the Team: An interview with Talia Dunyak
Up close and personal with Client Services Director Talia Dunyak.
Financial PR and digital marketing: How they work together
The two disciplines intersect on speed to market communicating, content, distribution, reach, segmentation, amplification, measurement, etc.
Meet the team: An interview with Connie Hanson
Up close and personal with Lowe Group’s Business Operations & Client Reporting Manager.
From intern to comms leader at one organization—How Baird’s Angela Pittman Taylor built her career
Up close and personal with Baird’s leader of Corporate Communications.
An interview with Tracey Gordon, one of the leading financial communication specialists
Up close and personal with a PR pro.
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