LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
2025 → 2026? Eight predictions for the financial news coverage in the new year
Key Takeaways: Media interest in 2025 centered on the rise of ETFs, growing advisor focus on alternatives, AI’s expanding influence, and the effects of new…
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As capital inflows slow, PE firms need to get creative & proactive
In a fundraising environment that lifted all boats, private equity firms could afford to treat communications as an afterthought. Not anymore.
What to wear on TV? Make choices you won’t regret
Bright colors, patterns or noisy jewelry can detract from your message. Here are some tips for dressing for TV interviews.
Our intuitive framework for reporting and measuring on PR and digital marketing
As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return…
Dive-bombed by negative news coverage? How to recover and move forward
As a recreational runner, I’ve had a lifelong fear of red-winged blackbirds. I’ve been divebombed numerous times seemingly out of the blue when a protectant…
What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions
What’s not to like: Latest FUSE research affirms PR value while answering burning digital marketing questions
Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”
Jody Lowe and Pat Allen explain how to create a dashboard to help quantify the impact of your investment in PR.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.
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