LoweDown Blog.

Insights on issues impacting the investment industry.

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Financial PR can do more

Public relations should be a strategic business function, especially at firms that are growing, exploring new markets, or trying to build a distinct and relevant brand.

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PR on a sliding scale: When to be proactive, when to be reactive—and when to be in the middle

Negative or unwelcome news? A few factors determine how and when to communicate.

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Financial Advisor Magazine: “Lights! Camera! Advisors Discover The Power Of Video Marketing”

Financial Advisor Magazine’s Ben Mattlin spoke to industry experts, including our Executive Vice President, Digital Pat Allen, about the various ways advisors use video.

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Latest MuckRack survey sheds light on marketing/comms convergence, alignment

Marketers and PR/communications pros share top priorities but diverge on how they measure success.

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Starting February 1, bulk-email basics matter even more

“If you don’t comply, your email reputation may suffer and worse.”

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Vanguard ban on bitcoin ETFs [A communications case study]

With ample time and opportunity to be proactive, the firm chose to be reactive.

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Chief communications officers increasingly play a strategic role in major business decisions: Edelman

Two-thirds of CCOs are included in discussions about important decisions before they’re made, according to recent Edelman study.

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ETF marketing gone wild: The spot bitcoin launch

Are you ready for this? Today ETF marketing takes its place in the spotlight to an extent not seen before in recent history, if ever….

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Our take on what’s ahead for investment industry digital marketers in 2024

Skill development, brand-building, social network hoop-jumping, and fighting the forces conspiring to prevent email delivery all loom large in 2024.

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Our 2024 predictions for PR pros

Jody Lowe weighs in with some predictions for investment industry public relations trends.

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