LoweDown Blog.
Insights on issues impacting the investment industry.
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Media webinars can be good for hosts and media alike
Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.
Vertical videos from Davos confirm the 2025 trend
Global leaders show the way by posting quick, mostly improvised updates to LinkedIn, where video engagement is high and rising.
ETF issuers, what’s your strategy to reach $100 million?
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
The new Lowecom.com: an updated resource for you
Lowe Group’s website redesign focused on the needs of investment communications executives charged with growing their businesses.
Why you can’t let Compliance ban influencer partnerships
The investment industry has long worked with influencers—and to the industry’s benefit.
Our 2025 book recommendations for investment communications pros
Jody Lowe starts off the new year with her annual reading list.
Bluesky-curious? [December 2024 update]
We track some progress in adoption and provide a few recommendations from the growing ecosystem supporting Bluesky adoption.
How to leverage the news value of fund milestones
Some anniversaries and AUM hurdles are good news for fund company, advisors and investors alike.
Negative media coverage: how to respond
Hang in there, that’s just one story. Telling more stories will help broaden out and complete the picture of your firm
How to avoid sounding self-serving as you write content
Self-serving content can undermine the implicit contract you have with your readers.
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