LoweDown Blog.

Insights on issues impacting the investment industry.

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The crisis communications toolkit for investment firms

Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.

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Vertical videos from Davos confirm the 2025 trend

Global leaders show the way by posting quick, mostly improvised updates to LinkedIn, where video engagement is high and rising.

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ETF issuers, what’s your strategy to reach $100 million? 

The investment industry has long worked with influencers—and to the industry’s benefit.

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The new Lowecom.com: an updated resource for you

Lowe Group’s website redesign focused on the needs of investment communications executives charged with growing their businesses.

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Why you can’t let Compliance ban influencer partnerships

The investment industry has long worked with influencers—and to the industry’s benefit.

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Our 2025 book recommendations for investment communications pros

Jody Lowe starts off the new year with her annual reading list.

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Bluesky-curious? [December 2024 update]

We track some progress in adoption and provide a few recommendations from the growing ecosystem supporting Bluesky adoption.

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How to leverage the news value of fund milestones

Some anniversaries and AUM hurdles are good news for fund company, advisors and investors alike.

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Negative media coverage: how to respond

Hang in there, that’s just one story. Telling more stories will help broaden out and complete the picture of your firm

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