LoweDown Blog.
Insights on issues impacting the investment industry.
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Communications strategies for alternative asset managers that pass compliance muster and reach your target audiences
Key Takeaways: Alternative investments are growing across the wealth and retirement channels, drawing heightened attention-and skepticism-from investors and financial media. To capture this interest while…
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Newsrooms are diverse—and journalists want diverse sources too
On male-dominated Wall Street, diversity includes females as well as BIPOC and LGBTQ+ voices).
Keep your message triangle on replay
Here’s how to create a message triangle, or 3 top-line talking points, to keep you on point.
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
With less time than they had to prepare for the bitcoin ETF, asset managers nonetheless produced a $1.1 billion Day 1 for Ethereum ETFs.
Lowe Group introduces PR/Marketing assessment tool for asset managers
The customized tool can help mutual fund/ETF firms optimize their websites to support PR and digital marketing goals.
Dialing back on the violent metaphors
Bulletproof portfolios? Pat Allen on hitting her limit on the terms we use that may help to normalize violence.
You need to rank #1 for your product tickers
If your site isn’t the top result, you’re lost in the traffic jam mess of the rest. That’s not where you want to be for a whole host of reasons.
Kudos to fund marketers: MICUS24 swag does not disappoint!
Jody Lowe reviews (and enthusiastically approves of) the tchotchkes featured at the Morningstar Investment Conference.
Titling your content in a way that doesn’t telegraph marketing content follows
Framing content in a self-serving way can inadvertently narrow your readership. Here’s how to avoid that.
3 words for new ETF issuers: Go all in
The pursuit for profitability with new ETFs requires pulling out all the marketing stops.
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