A note about this series: There comes a time in every professional’s life when you want to impart what you’ve learned to those coming up behind you. Fortunately, that’s part of our job description at the Lowe Group—we train financial communicators! Today we begin a series of posts welcoming those fresh college graduates fortunate enough to score a job [...]
I’ve got artificial intelligence (AI) on my mind. And it’s no surprise, given daily headlines related to AI innovations and implications. Our team gathered last week for one of our occasional “Lunch ‘n Learns” on the topic of ChatGPT, Large Language Models and AI. My colleagues Ben Bishop and Pat Allen shared a firehose of information on some of [...]
You can’t make a record if you ain’t got nothing to say. --“Shotgun Willie” by Willie Nelson I might get some grief for this angle from my more biz-dev oriented public relations industry peers, but hiring a PR consultant is a big commitment, and we all have an interest in a positive outcome. After all, it’s not a great [...]
Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically. The audiences you are trying to reach—institutional investors, advisors, high-net-worth individuals, retirement investors—all consume news in multiple ways. The traditional print news hole of the past has shrunk considerably, and more information is consumed online, over the airways, [...]
You have a unique academic background. Can you tell us more about your experience studying and working outside of the U.S.? I’ve always been a bit indecisive and possibly a little overambitious, so when it came time to pick my course of study at college, I decided to double major in English literature and German language and minor in [...]
In January the Lowe Group announced the formation of LG Digital, which formalizes and extends services we’ve previously offered. Pat Allen joined us to head the practice, bringing senior-level leadership and valuable varied experience. Now that Jody and Pat are working together, we thought we’d have a chat about how financial PR and digital marketing work together. [...]
When you write content for clients and prospects, it’s tempting to sell more aggressively than might be expected in an educational piece. There’s an implicit contract between you and your readers, and if you include slick-sheet language in, say, a blog post or white paper, you’ll undermine your purpose. High-quality educational content engages clients, helping them understand your products [...]
Tell us about your academic and professional background? I graduated magna cum laude with a bachelor's degree in human resources from UW-Whitewater. Right out of college, I worked in the HR department for the law firm Godfrey & Kahn. Since then, I’ve worked in HR in a wide variety of industries including healthcare, manufacturing, and retail. I mostly held [...]
The SPDR S&P 500 ETF (SPY) celebrated its 30th anniversary this week, and everybody who’s anybody has weighed in with fascinating reminiscences about how the idea set what had been a complacent mutual fund business on fire. More than the anniversary of a single product, Jan. 22, 1993, was the start of an industry that’s grown from SPY’s original [...]
Tell us a little about your early life/education? I earned an undergraduate degree in Communications/Journalism and Spanish from University of Wisconsin-Eau Claire. I then earned an M.A. in Mass Communication from the University of Wisconsin-Milwaukee. During my time at school, I was a campus tour guide, Black Student Association president, a tutor, and more. I learned many of the soft [...]
