The Fiduciary Rule: A Communications Case Study Dealing with breaking news or events that affect your organization is key to any successful communications program. But anticipating and planning for such events – rather than just reacting – can create opportunities and help your firm communicate professionally, improving perceptions among customers and competitors. The recent release of a final fiduciary [...]
As technology and the ways we communicate change, many professionals are seeking practical ways to establish themselves as experts and build their personal brand. Financial professionals can use a number of outreach strategies to raise awareness of their business and expertise, including public relations, content marketing and social media – three strategies that complement one another. Position yourself as [...]
Earlier this year, we shared a blog post on the benefits of social media for financial advisors. Specifically, we discussed these platforms’ potential for connecting with the two fastest growing demographics seeking financial guidance: Millennials and female clients. Since then, Putnam Investments released the results of its third annual Social Advisor Study, which found that 79% of those surveyed [...]
Increasingly, financial advisors are using social media to communicate with clients, share relevant content with a captive audience, and increase their productivity by streamlining client outreach efforts. Some advisors who do not use social media cite compliance limitations as the primary reason. To the extent that they have weighed in, the SEC and FINRA allow financial advisors to communicate [...]
According to a December 2014 Putnam Investments study, 75% of financial advisors use social media for client development, and 66% credit their social media use for gaining new clients. That’s up from 49% in 2013 and represents an average $5.5 million in additional assets. Not unlike the financial planning business, social media is about building and maintaining relationships. Up-to-date [...]
As hard as people try to predict performance, it is very difficult to do. For that matter, even looking backward can be tricky. For example, industry experts sometimes disagree on how best to interpret past performance and risk data for the purpose of evaluating future possibilities. In an article late last year, Advisor Perspectives editor Robert Huebscher concluded that [...]
E-newsletters are an excellent and increasingly common way to connect with existing and potential clients. E-newsletters allow you to showcase your industry knowledge and expertise in order to “confirm the purchase” with your clients. Alternatively, an e-newsletter is a great way to stay top-of-mind with prospects and continue to “drip” on them with your know-how and experience. But breaking [...]
Earlier this year, Pershing published, The Second Annual Study of Advisory Success - A New Age of Client Communications and Client Expectations. The study defines what success means for advisors and highlights key issues facing advisors. This year’s study finds that successful advisors embrace client communications best practices and work to meet their clients’ evolving expectations regarding access to [...]
Recently we posted comments on “what you should know about links in news releases,” describing why links in news releases don’t help boost search-engine rankings of the websites to which they point (e.g., issuers’ sites). We suggested you keep issuing news releases when you think someone might be searching for its content—which is indexed by search engines even though [...]
A must-read article by Morningstar (at this link) shares the results of the annual joint Morningstar/Barron’s survey of how advisors and institutions use and perceive alternative investments. Alternative investments is a “catch-all” investment category that includes hedge funds, private equity funds, real estate partnerships, and mutual funds that seek to mimic these and other types of investments. Many alternative [...]
