LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Paid search offers visibility benefits, even as costs rise and habits shift
For how long will it be a go-to tactic, especially for long tail searches?
Ho-hum and hmm: Threads seems like a pale imitation of Twitter
It lacks the imagery of Instagram and the functionality of the other place. Guess we have no choice but to wait and see.
Our intuitive framework for reporting and measuring on PR and digital marketing
As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return…
This slowpoke recession is clogging inboxes everywhere
Over the last 15 months asset managers have sent more than 3,000 recession-related emails to financial advisors. We investigate.
We’re on Instagram—here’s why
Our account will take you behind the scenes as we share posts on the day-to-day of a financial PR/digital firm, our community involvement, and random insights.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
Financial advisors are leaving Twitter, even as fintwit appears to thrive
Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.
4 must-reads if your job involves reaching and engaging financial advisors
Mutual fund and ETF marketers, sales and BI teams all would benefit from this commentary on the evolving challenge of serving third-party distributors.
Financial PR and digital marketing: How they work together
The two disciplines intersect on speed to market communicating, content, distribution, reach, segmentation, amplification, measurement, etc.
A shout-out to ETF marketing, sales teams at the 30-year mark
The SPDR S&P 500 ETF (SPY) celebrated its 30th anniversary this week, and everybody who’s anybody has weighed in with fascinating reminiscences about how the idea…
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