LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
AI tools for financial PR, digital marketing: 5 takeaways from Office Hours
ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.
AI is changing financial PR…for the better
Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.
Commenting on today’s volatility takes courage
Jody Lowe offers four lessons for offering insights to the media and others during uncertain times.
Communicating through the volatility: 6 ways it’s different this time
Is it different this time? Maybe not in the markets, but communicating during this drawdown is very different from even five years ago.
Future Proof Citywide: A refreshing, productive event
The highlight of the upstart conference: one-on-one meetings that facilitate connection between advisors and other participants.
PR tips for financial advisors: How to secure earned media coverage
Reporters like to quote smart financial advisors who can help them navigate personal finance topics.
Interviews by email? Not always a good idea
Making a bigger investment in time and connection leads to richer, more engaged interviews.
ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C
Asset management websites, in particular, increasingly serve professional and retail investors.
Home offices’ growing interest in active ETFs
CFA Society of Chicago/Women in ETFs panel discussion provides an update on national account gatekeeper due diligence.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
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