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“No AI answers, please” – What reporters are really telling sources
Key takeaways: Reporters are screening for AI and saying so plainly in their outreach. Journalists are looking for authentic responses informed by specific expertise and experience. Running your…
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What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions
What’s not to like: Latest FUSE research affirms PR value while answering burning digital marketing questions
Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”
Jody Lowe and Pat Allen explain how to create a dashboard to help quantify the impact of your investment in PR.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.
Updated: Crisis communication tips from Teddy Roosevelt
What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.
Meet the Team: An interview with Talia Dunyak
Up close and personal with Client Services Director Talia Dunyak.
Financial PR and digital marketing: How they work together
The two disciplines intersect on speed to market communicating, content, distribution, reach, segmentation, amplification, measurement, etc.
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