LoweDown Blog.

Insights on issues impacting the investment industry.

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Measurement dashboards: Look at multiple data points to measure your PR impact and investment

Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.

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Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader

Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.

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Updated: Crisis communication tips from Teddy Roosevelt

What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.

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Meet the Team: An interview with Talia Dunyak

Up close and personal with Client Services Director Talia Dunyak.

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Financial PR and digital marketing: How they work together

The two disciplines intersect on speed to market communicating, content, distribution, reach, segmentation, amplification, measurement, etc.

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Meet the team: An interview with Connie Hanson

Up close and personal with Lowe Group’s Business Operations & Client Reporting Manager.

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From intern to comms leader at one organization—How Baird’s Angela Pittman Taylor built her career

Up close and personal with Baird’s leader of Corporate Communications.

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