LoweDown Blog.
Insights on issues impacting the investment industry.
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Embracing an AI native financial communications effort
Key Takeaways: AI is transforming financial communications by automating research, media outreach strategies, and content planning to boost productivity. Human oversight is vital to ensure authenticity, accuracy,…
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15 steps to becoming the best podcast guest
Our tips will help you make the most of your opportunity.
Don’t overlook an important piece of RIA M&A: the story you have to tell
Every deal announcement is an opportunity to reiterate your firm’s core strengths. Here’s how the Lowe Group plans to share the news.
PR on a sliding scale: When to be proactive, when to be reactive—and when to be in the middle
Negative or unwelcome news? A few factors determine how and when to communicate.
Latest MuckRack survey sheds light on marketing/comms convergence, alignment
Marketers and PR/communications pros share top priorities but diverge on how they measure success.
Chief communications officers increasingly play a strategic role in major business decisions: Edelman
Two-thirds of CCOs are included in discussions about important decisions before they’re made, according to recent Edelman study.
Our 2024 predictions for PR pros
Jody Lowe weighs in with some predictions for investment industry public relations trends.
A 2023 holiday reading list for investment pros
Stripped from her Kindle and Audible reading lists, these are Jody Lowe's book recommendations for financial communicators.
The investment industry stories we’ll remember from 2023
ChatGPT, the resurgence of fixed income, Taylor Swift, direct indexing, Future Proof and more make up our most memorable stories of the year.
The only constant is change: Lowe Group celebrates 20 years of investment communications
PR firm founder Jody Lowe reflects on two decades of representing clients in the ever-evolving investment industry.
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