The best strategy for your new PR career? Say yes!

A note about this series: There comes a time in every professional’s life when you want to impart what you’ve learned to those coming up behind you. Fortunately, that’s part of our job description at the Lowe Group—we train financial communicators! Today we begin a series of posts welcoming those fresh college graduates fortunate enough to score a job [...]

By |2024-05-14T14:33:07-05:0005/31/2023|

AI: So much for PR, digital marketers to think about

I’ve got artificial intelligence (AI) on my mind. And it’s no surprise, given daily headlines related to AI innovations and implications.   Our team gathered last week for one of our occasional “Lunch ‘n Learns” on the topic of ChatGPT, Large Language Models and AI. My colleagues Ben Bishop and Pat Allen shared a firehose of information on some of [...]

By |2023-07-10T13:59:36-05:0005/15/2023|

5 reasons not to retain a PR firm

You can’t make a record if you ain’t got nothing to say.  --“Shotgun Willie” by Willie Nelson  I might get some grief for this angle from my more biz-dev oriented public relations industry peers, but hiring a PR consultant is a big commitment, and we all have an interest in a positive outcome. After all, it’s not a great [...]

By |2023-07-10T14:00:15-05:0005/09/2023|
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