LoweDown Blog.

Insights on issues impacting the investment industry.

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Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”

You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it…

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How AI search could lead to a boost in visibility for investment firms

This is big.  You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…

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Are you ready for AI to summarize your emails?

Artificial intelligence curation of financial advisors’ In boxes will likely require an evolution of ETF and mutual fund marketing email design and content.

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A must-read for investment website publishers: takeaways from the Google leak

Recent disclosures have lifted the veil on how search rankings work, yielding content and SEO insights.

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Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted

With less time than they had to prepare for the bitcoin ETF, asset managers nonetheless produced a $1.1 billion Day 1 for Ethereum ETFs.

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You need to rank #1 for your product tickers

If your site isn’t the top result, you’re lost in the traffic jam mess of the rest. That’s not where you want to be for a whole host of reasons.

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3 words for new ETF issuers: Go all in

The pursuit for profitability with new ETFs requires pulling out all the marketing stops.

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Asset manager, wealth manager social media outperforms other finserv: Hearsay study

Mutual fund, ETF, advisory firms trump others on Marketing/Sales alignment, engagement and original content results.

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After 17 years of ‘advancing the conversation,’ Huebscher bids farewell to Advisor Perspectives

The groundbreaking publisher reflects on how he built and monetized a highly engaged online financial advisor community.

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