In any environment but especially in today’s predominantly digital environment, one of the challenges when making an investment in public relations is the ability to quantify ROI. Unlike digital advertising where you can measure impressions and clicks, it is harder to measure the impact of earned media.
So how can you calculate the value of public relations? In their piece for Advisorpedia, Pat Allen and Jody Lowe explain how to create a dashboard of meaningful data points that can help quantify the impact of your investment in PR. (06/01/2023)
Click here to read “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment” at Advisorpedia.