LoweDown Blog
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in investment management. But as public relations and digital marketing professionals, we need to weigh in on how we see AI—and specifically AI-powered search—radically shaking up opportunities for ETF and mutual fund companies, among others. We explain below but the [...]
Advisorpedia: “The Retirement Security Rule: A High-Profile Opportunity To Become Part of the News”
In early 2024, the Department of Labor (DOL) issued a revised fiduciary standard that generated mixed responses from the advisory industry and widespread coverage by the financial media. Well-prepared advisors and retirement specialists who used the news to communicate to interested constituencies through releases, email, and website updates were frequently called on and quoted by the media as the news broke. Lowe Group President [...]
Best practices for sharing news releases
Many companies spend hours developing their news release content but very little time thinking about distribution. It is not enough to simply post your news release to “the wire.” Today’s news release distribution opportunities are many. In fact, media is just one audience for your news, and you should seek to get news directly into the hands of the people you want to reach. [...]
Get the hit: 11 tips to land broadcast appearances
Fairly or not, there’s nothing quite like a glitzy broadcast appearance to build your credibility and burnish your bona fides with investors, clients, prospects and, perhaps most importantly, your parents and immediate family (who have never really understood what you do and whether it matters, but will be most impressed to see you on camera with someone who does!). To get your message out [...]
We have a different take on the canned ‘Share of Voice’ metric
Most clients understand intuitively that old-fashioned Advertising Value Equivalent (AVE) metrics are to be strictly ignored as they offer no meaningful information or strategic value. Glib reporting can actually do damage by distracting decision-makers from what matters to the business. We’ve generally found other canned metrics—the ones easily pulled from media monitoring tools—to be unhelpful. Take Share of Voice as an example: Like AVE, [...]