LoweDown Blog
Eight takeaways for a successful media event
“Count me in. Though I view this as like going to the dentist, … if I have to learn more about annuities, I want it to be from this team!” --Bloomberg reporter response to our Media Masterclass invitation There are a million-and-one reasons for journalists not to show up at your media event: They’re busier than ever. The good ones have a [...]
Financial PR and digital marketing: How they work together
In January the Lowe Group announced the formation of LG Digital, which formalizes and extends services we’ve previously offered. Pat Allen joined us to head the practice, bringing senior-level leadership and valuable varied experience. Now that Jody and Pat are working together, we thought we’d have a chat about how financial PR and digital marketing work together. Pat Allen: Jody, nobody blinked [...]
From intern to comms leader at one organization—How Baird’s Angela Pittman Taylor built her career
Tell us a little about your early life/education? I earned an undergraduate degree in Communications/Journalism and Spanish from University of Wisconsin-Eau Claire. I then earned an M.A. in Mass Communication from the University of Wisconsin-Milwaukee. During my time at school, I was a campus tour guide, Black Student Association president, a tutor, and more. I learned many of the soft skills that I would later [...]
How clients participated in the year’s biggest financial headlines
We always encourage clients to “use the news to get in the news,” and 2022 had no shortage of headlines that provided opportunities to showcase their expertise. A few headlines in particular gave ample opportunity to chime in. Here are a few ways our financial services clients participated in the year’s biggest financial headlines. Inflation takes hold - Throughout the year, rising inflation and [...]
Bottom-up stock pickers – You, too, can tell your story to a media focused on today’s top performers
I’m a bottom-up manager and I don’t have a ‘big picture’ view.” “We don’t make bets on sectors. We build our portfolios stock by stock.” “The economic outlook doesn’t matter. We are focused on long-term company fundamentals.” Admirable. But this can be tough for your media relations team as they try to get you interviewed in the media. The truth is investing reporters often [...]