LoweDown Blog.
Insights on issues impacting the investment industry.
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Embracing an AI native financial communications effort
Key Takeaways: AI is transforming financial communications by automating research, media outreach strategies, and content planning to boost productivity. Human oversight is vital to ensure authenticity, accuracy,…
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Media webinars can be good for hosts and media alike
Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.
Financial PR can do more
Public relations should be a strategic business function, especially at firms that are growing, exploring new markets, or trying to build a distinct and relevant brand.
Introducing Finfluential, tracking emerging sources of influence in the investment industry
Who’s breaking out in the investment industry? Lowe Group launches Substack newsletter to spot the influences
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
Oliver Renick’s tips for standing out in financial TV interviews
See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.
Morningstar conference regains its mojo
Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.
Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
How to hire the right financial PR firm: 7 critical questions for asset managers to ask
Experience, media relationships, familiarity with compliance, tight collaboration with digital marketing all matter most.
AI tools for financial PR, digital marketing: 5 takeaways from Office Hours
ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.
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