LoweDown Blog
How to include a Q&A within your news release
Sometimes, you have news to share that’s only mildly newsworthy, but your subject-matter experts have something interesting to say. Within the formal structure of a news release, you can make the news more engaging by including a Q&A. A good example in the asset management world is the occasion of a fund reaching an anniversary milestone, such as the three-year mark, having achieved good [...]
As capital inflows slow, PE firms need to get creative & proactive
Alas, we lost two beloved Tinas in the last 12 months. The eight-time Grammy winning Queen of Rock & Roll passed away in Switzerland in late May. She was predeceased by another TINA—the market regime where There Is No Alternative to risk-assets—a year ago this month in Jackson Hole, Wyo. That’s when the world’s leading central bankers made it clear that lots more pain [...]
Why’d you do that to our news release?
In the back-and-forth of working with clients to craft press releases, there are a couple of areas of … how to put this delicately … tension … that sometimes come up. Here, then, are some of the more common questions we get from clients when it comes to news releases and our responses when they ask “Why did you … … take out the [...]
What to wear on TV? Make choices you won’t regret
“Do I really need to wear a tie on CNBC?” Yes! Well, it depends. “Can I wear my favorite neon-colored shirt?” No! Really not a good idea. “Do I need to wear pants?” Not answering that. Over the years we’ve provided numerous tips to portfolio managers and strategists fortunate enough to be interviewed on TV. Truthfully, since the pandemic, the need to be physically [...]
Our intuitive framework for reporting and measuring on PR and digital marketing
As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return on investment. Getting the KPIs right takes some thought. The PR industry has long sought to effectively measure ROI. One widely used resource on measurement is the Barcelona Principles. Introduced in 2010 by AMEC, the international association for [...]